
Owned by booze multi-national Diageo, J$ millions have been poured into party sponsorship and ad campaigns but still young drinkers shy away — yes Red Stripe is achingly hip in NYC, Tokyo or London but in Jamaica its image is arthritically old.
But now, slowly finding its way into Kingston fridges, the new Red Stripe Bold is intended to win over younger drinkers better used to a Q of Appleton rum, Pepsi and a bucketful of ice. At 6% it's stronger than the old brew, darker, richer and yes, more expensive in a smaller bottle.
But go easy in the hot weather. A few traditional Red Strips will leave you a little mellow and maybe bloated with the volume. A few of these will make you want to drive very fast.

